Search Engine Optimization (SEO)
- Technical SEO
- Search Engine Penalties
- Best Practices
- On Page SEO
- Link Equity and development
- Google Search Console
- Google Sitemaps
- Website Auditing
- Bing Tools
Analytics
- Tag Implementation
- Dashboard & Reporting Setup
- Google Analytics
- Adobe Analytics
- Develop Key Insights
Pay Per Click (PPC) / Search Marketing
- Account management & setup
- Click fraud
- Creative and Landing page optimization
- A/B Testing
- Keyword research & opportunity analysis
- Google Adwords
- BingAds
- Budget & Bid optimization
Web Administration /Development / Design
- Site management
- Content Management System review
- Site migration
- PHP / MySQL / Linux
- HTML / CSS
- Jquery / Bootstrap
- DNS Management
- SSL
- MicroSite Development
- Amazon Web Services
Domain Name Management
- Domain Name Strategy – ccTLDs, gTLDs, New gTLDs
- Bulk reporting – DNS records, http status codes, whois
- Gap analysis
- Domain Name Policy
Data Intelligence
- Competitive Analysis
- Development of Online Business Models
- Industry Research & Market Trends
- Data mining / scraping
Accessibility
- WCAG 2.1 Compliance
- Experience with accessibility audit and quality assurance tools and
processes.
Software / Applications
- Adobe Target
- Searchlight Conductor
- Hotjar
- LinkResearchTools
- SiteImprove
- Tableau
- Photoshop
- Excel VBA
- Analytics Edge
- Screaming Frog
- Internet Business Promoter
- WebCEO
- SEM Rush
- Similar Web
- Scrapebox
- Google Data Studio
- Xenu Link Sleuth
- Salesforce
- MailChimp
- Moz
Consumer Experience Benchmarking
Workshop
Foundations of Digital Marketing and E-commerce