Skills

Search Engine Optimization (SEO)

  • Technical SEO
  • Search Engine Penalties
  • Best Practices
  • On Page SEO
  • Link Equity and development
  • Google Search Console
  • Google Sitemaps
  • Website Auditing
  • Bing Tools

Analytics

  • Tag Implementation
  • Dashboard & Reporting Setup
  • Google Analytics
  • Adobe Analytics
  • Develop Key Insights

Pay Per Click (PPC) / Search Marketing

  • Account management & setup
  • Click fraud
  • Creative and Landing page optimization
  • A/B Testing
  • Keyword research & opportunity analysis
  • Google Adwords
  • BingAds
  • Budget & Bid optimization

Web Administration /Development / Design

  • Site management
  • Content Management System review
  • Site migration
  • PHP / MySQL /  Linux
  • HTML / CSS
  • Jquery / Bootstrap
  • DNS Management
  • SSL
  • MicroSite Development
  • Amazon Web Services

Domain Name Management

  • Domain Name Strategy – ccTLDs, gTLDs, New gTLDs
  • Bulk reporting – DNS records, http status codes, whois
  • Gap analysis
  • Domain Name Policy

Data Intelligence

  • Competitive Analysis
  • Development of Online Business Models
  • Industry Research & Market Trends
  • Data mining / scraping

Accessibility

  • WCAG 2.1 Compliance
  • Experience with accessibility audit and quality assurance tools and
    processes.

Software / Applications

  • Adobe Target
  • Searchlight Conductor
  • Hotjar
  • LinkResearchTools
  • SiteImprove
  • Tableau
  • Photoshop
  • Excel VBA
  • Analytics Edge
  • Screaming Frog
  • Internet Business Promoter
  • WebCEO
  • SEM Rush
  • Similar Web
  • Scrapebox
  • Google Data Studio
  • Xenu Link Sleuth
  • Salesforce
  • MailChimp
  • Moz

Consumer Experience Benchmarking
Workshop

Foundations of Digital Marketing and E-commerce